Customer story · Custom kitchens in western Switzerland
Google showed their site 29 times a month. One year later: over 7,000. Here's exactly how.
A custom kitchen and interiors workshop, its WordPress site, and 232 articles published for it. The Search Console numbers before and after, what Robot-Speed did behind the scenes, and the pages that bring it visitors today.
Ceiba Sàrl
ceiba.ch · Custom kitchens & interiors
Robot-Speed customer since October 2025
12 months since the first article·250× Google impressions·12× Google visitors·Money back within 14 days
Google visitors / month
8 → 100
Impressions / month
29 → 7,421
Searches in the top 3
0 → 65
Searches on page one
0 → 348
A custom kitchen in French-speaking Switzerland often costs between 15,000 and 80,000 francs. At that price, nobody picks a kitchen maker in five minutes. They compare, they read, they type dozens of searches over several weeks.
During all those weeks, in 2025, Ceiba didn't exist. Google showed their site 29 times a month. Not 29 visits: 29 appearances in the results, over a whole month.
Ceiba designs custom kitchens, walk-in closets, wine cellars and interiors. A beautiful site, dark and elegant. That nobody saw.
One year later, it shows up in Google more than 7,000 times a month. Here are the five steps, and what Robot-Speed did at each one.
“Best value kitchen maker”
- 250×
- Google impressions
- 12×
- Google visitors per month
- 348
- searches on page one
- 51
- live backlinks earned
The articles bringing them the most visitors, last 90 days:
- The 5 best kitchen makers in western Switzerland72 visitorssee the article
- Price of a custom kitchen in western Switzerland30 visitorssee the article
- 5 custom furniture makers in Switzerland17 visitorssee the article
- High-end modular walk-in closets9 visitorssee the article
- Through-dyed MDF vs standard MDF8 visitorssee the article
Every article is live, in French: you can go and check for yourself.
A beautiful website that Google showed to nobody.
Beautiful photos don't answer any of the questions customers type into Google.
Someone planning a kitchen doesn't type "Ceiba". They type the price of a custom kitchen, the good kitchen makers in the area, which material to choose for the worktop.
In 2025, the only search that really led to the site was the company's own name.
Before Robot-Speed, March → September 2025:
- Google impressions per month29
- Google visitors per month8
- Searches in the top 3 (excluding the brand name)0
Robot-Speed wrote what their customers read before buying a kitchen.
It analyzed the site, the trade and the Google searches in western Switzerland, then pulled out the questions of someone planning a project.
How much a custom kitchen costs. Who the good kitchen makers in the area are. MDF, solid wood or stone for the worktop. How to fit out a wine cellar.
These are the questions a customer asks months before requesting a quote. Whoever answers them is the first name that comes to mind.
Searches where Ceiba now ranks in the top 3 (translated from French)
- best value kitchen makerTop 3
- best kitchen brandTop 3
- solid wood hi-fi cabinetTop 3
- 3.5 m long walk-in closetTop 3
- artisan carpenterTop 3
Their most-read article? A comparison of the kitchen makers in the area. Ceiba is in it.
Nobody at Ceiba had to write, format or publish anything. The articles go out to their WordPress site on their own at 9am, images included.
People comparing kitchen makers read comparisons. Robot-Speed wrote one, with the other players in the area, and Ceiba presented for what it does best: custom craftsmanship. It's now their most visited page from Google.
The fear, with articles written by AI, is hollow text. That's not what came out: they talk about western Switzerland, give prices in francs, and go all the way through the question. An excerpt:
From the article
"A custom kitchen is often the biggest investment in your interior. Between 15,000 and 80,000 Swiss francs depending on size and finishes, this is not the time to get it wrong."
What you don't see: 554,070 words, 582 internal links, 51 backlinks.
The articles are just the visible part. Behind them, Robot-Speed builds the trust Google gives the whole site.
Internal links. The articles link to each other and to the rest of the site, so Google understands what the site is about, and the visitor finds their way to the contact page.
Backlinks. Links to ceiba.ch, placed in articles on other sites in the Robot-Speed network. To Google, every link is a vote of confidence: 51 are live today, from 38 different sites.
Behind the scenes, since October 2025:
- Articles published232
- Words written (about six novels)554,070
- Internal links added582
- Live backlinks, from 38 sites51
The curve took a few months to start. Then it never stopped climbing.
Google takes its time before trusting a site. Then everything speeds up.
November 2025: Google impressions go from a few dozen to 179. February 2026: 1,602. September 2026: 8,069.
Visitors follow: 8 in September 2025, 116 in September 2026, at the same time of year. And today, two in three Google visitors come in through an article.
Before / after:
- Google visitors per month8 → 100
- Google impressions per month29 → 7,421
- Searches in the top 30 → 65
- Searches on page one0 → 348
- Google visitors landing on an article68%
What this means for you
Ceiba had real craftsmanship and a beautiful site. What was missing were the pages that answer their customers' questions when they ask Google, and the links that tell Google the site deserves to be shown.
Let's say it plainly: for the first three months, almost nothing happens. That's when you feel like quitting. The ones who stick with it get the curve above.
Do the same for your site
Robot-Speed analyzes your site and the Google searches around your trade, then writes and publishes the articles for you, every week.
I want the same resultsFrom $64.50/month with the annual plan · 14-day money-back
Questions we all ask
Is this just ChatGPT with a different wrapper?+
No. Robot-Speed starts by analyzing your site and the Google searches around your trade, picks the topics that can bring you customers, writes each article in your company's voice, adds the images and publishes it straight to your site. There is nothing to copy and paste.
Will it work for my business?+
Ceiba makes custom kitchens and interiors. If your customers search Google before they contact you, there are questions to capture. Robot-Speed starts by analyzing your site and what your customers type into Google, and picks the article topics from there.
How long before I see results?+
The first Google impressions usually show up within 2 to 4 weeks. Reaching page one on searches that bring customers takes more like 3 to 6 months of regular publishing: Google has to trust the site first.
Doesn't Google penalize articles written by AI?+
Google ranks pages on how much they help the reader, not on how they were written. The numbers on this page show it: these articles rank in Google's top 3 for hundreds of searches.
What if I don't like it?+
You get your money back if you stop within 14 days of paying. After that, the monthly plan stops whenever you want and the annual plan runs to the end of the year. The articles already published stay on your site.