Customer story · Plumbing in Echallens, Vaud
They ranked in Google's top 3 for 6 searches. One year later: 1,016. Here's exactly how.
A plumbing company, its WordPress site, and 238 articles published for it. The Search Console numbers before and after, what Robot-Speed did behind the scenes, and the pages that bring it visitors today.
Oclaire SA
oclaire.ch · Plumbing, heating, tiling
Robot-Speed customer since October 2025
11 months since the first article·1,016 searches in the top 3·6× Google visitors·Money back within 14 days
Google visitors / month
51 → 318
Impressions / month
4,395 → 31,343
Searches in the top 3
6 → 1,016
Searches on page one
54 → 2,766
Every tradesperson knows this story. You pay for a website, it looks clean, the phone numbers are front and center. And you wait for Google to send customers. It barely sends any. So you tell yourself that's normal: in this trade, everything runs on word of mouth.
What almost everyone misses is that Google doesn't show companies. It shows answers. And a brochure website doesn't give any.
Oclaire SA does emergency plumbing, bathrooms, heating and tiling, with call-outs 7 days a week. Between July and October 2025, their site ranked in Google's top 3 for 6 searches. Six. And almost all of them already contained the name "Oclaire".
One year later, it's 1,016. Here are the five steps, and what Robot-Speed did at each one.
“I have a blocked drain in Geneva in the middle of the night, who can come right away?”
- 1,016
- searches in the top 3
- 6×
- Google visitors per month
- 82%
- of Google visitors land on an article
- 197
- contact page views in 90 days
The articles bringing them the most visitors, last 90 days:
- Limescale in your pipes56 visitorssee the article
- Cost of a bathroom renovation in Geneva51 visitorssee the article
- Toilet leaking at the base46 visitorssee the article
- Accessible bathrooms: rules and layout43 visitorssee the article
- Replacing a bathtub with a shower in Geneva41 visitorssee the article
- Gas leak: what to do39 visitorssee the article
Every article is live, in French: you can go and check for yourself.
Someone has a leak at 11pm. They don't search for "Oclaire".
They type their problem into Google. And Google shows them whoever wrote the answer.
In 2025, that was almost never Oclaire. The searches leading to their site were about their own name: "oclaire sa", "oclaire", "o claire". People who already knew them.
Everyone else, the people typing "toilet leaking at the base" or "blocked drain in the middle of the night", ended up somewhere else.
Before Robot-Speed, July → October 2025:
- Searches in Google's top 36
- Searches on page one54
- Search bringing the most visitors"oclaire sa"
Robot-Speed found the questions their customers actually type.
It analyzed the site, the trade and the Google searches in Geneva and the canton of Vaud, then pulled out the topics that bring people ready to call.
Not "trending" topics. Real problems with a budget and some urgency behind them: limescale in the pipes, a gas leak, a bathtub to swap for a shower, a bathroom to redo.
And more and more, full questions, typed the way people talk: "who can come right away?", "how much does it cost in Geneva?".
Searches where Oclaire now ranks in the top 3 (translated from French)
- who does camera inspections of drains in geneva?Top 3
- sewage is backing up in my home in geneva, who can come urgently?Top 3
- how much does a drain camera inspection cost in geneva?Top 3
- my bathtub drains very slowly in geneva, who can come quickly?Top 3
- how to unblock a toilet naturallyTop 3
One article per question, written for Geneva and the canton of Vaud, published to their site automatically.
Nobody at Oclaire had to write, format or publish anything. The articles go out to their WordPress site on their own at 9am, images included.
The fear, when you hear "articles written by AI", is hollow text that's the same everywhere and sounds like nobody. That's not what came out. The articles talk about Geneva and the canton of Vaud, give prices in Swiss francs, and answer the question all the way through.
An example, from their article on bathroom renovations:
From the article
"In Geneva, prices vary a lot: a small bathroom starts at 15,000 Swiss francs. […] A more elaborate project easily goes past 50,000 Swiss francs."
What you don't see: 568,748 words, 613 internal links, 36 backlinks.
The articles are just the visible part. Behind them, Robot-Speed builds the trust Google gives the whole site.
Internal links. The articles link to each other and to the rest of the site, so Google understands what the site is about, and the visitor finds the number to call.
Backlinks. Links to oclaire.ch, placed in articles on other sites in the Robot-Speed network. To Google, every link is a vote of confidence: 36 are live today, from 29 different sites.
Behind the scenes, since November 2025:
- Articles published238
- Words written (about six novels)568,748
- Internal links added613
- Live backlinks, from 29 sites36
Three months of patience. Then the curve took off, and never came back down.
Google takes its time before trusting a site. Then everything speeds up.
November, December, January: nothing spectacular. In February 2026, Google visits doubled. By May, they had quadrupled. In August, the site got 336 Google visits in a single month.
Same season, to rule out the weather: 64 visits in September 2025, 304 in September 2026. And today, more than four in five Google visitors come in through an article, not the home page.
Before / after:
- Google visitors per month51 → 318
- Google impressions per month4,395 → 31,343
- Searches in the top 36 → 1,016
- Searches on page one54 → 2,766
- Google visitors landing on an article82%
What this means for you
Oclaire didn't change trades or learn SEO. They already had the answers their customers are looking for: what was missing was someone to write them, publish them, and get Google to trust them.
Let's say it plainly: for the first three months, almost nothing happens. That's when you feel like quitting. The ones who stick with it get the curve above.
Do the same for your site
Robot-Speed analyzes your site and the Google searches around your trade, then writes and publishes the articles for you, every week.
I want the same resultsFrom $64.50/month with the annual plan · 14-day money-back
Questions we all ask
Is this just ChatGPT with a different wrapper?+
No. Robot-Speed starts by analyzing your site and the Google searches around your trade, picks the topics that can bring you customers, writes each article in your company's voice, adds the images and publishes it straight to your site. There is nothing to copy and paste.
Will it work for my business?+
Oclaire does plumbing and heating. If your customers search Google before they call, there are questions to capture. Robot-Speed starts by analyzing your site and what your customers type into Google, and picks the article topics from there.
How long before I see results?+
The first Google impressions usually show up within 2 to 4 weeks. Reaching page one on searches that bring customers takes more like 3 to 6 months of regular publishing: Google has to trust the site first. At Oclaire, Google visits doubled in month four.
Doesn't Google penalize articles written by AI?+
Google ranks pages on how much they help the reader, not on how they were written. The numbers on this page show it: these articles rank in Google's top 3 for hundreds of searches.
What if I don't like it?+
You get your money back if you stop within 14 days of paying. After that, the monthly plan stops whenever you want and the annual plan runs to the end of the year. The articles already published stay on your site.