REPORT · 2 June 2026
How AI recommends Swiss businesses
Analysis of 6,688 citations across ChatGPT, Perplexity and Google AI
EXECUTIVE SUMMARY
Key findings
tripadvisor.fr dominates tourism with 5% citation share
robot-speed.com captures 6% citation share in insurance
324 sites cited in Swiss watchmaking
perplexity cites 5x more sources than google_ai
robot-speed.com captures 3.8% global citation share, present in 4 verticals
Last updated: 2 June 2026
VERTICAL 1/4
Tourisme Suisse
Citation share — Top 5
990 domains cited
VERTICAL 2/4
Assurance maladie
Citation share — Top 5
240 domains cited
VERTICAL 3/4
Montres suisses
Citation share — Top 5
324 domains cited
VERTICAL 4/4
Gastronomie suisse
Citation share — Top 5
230 domains cited
GLOBAL RANKING
Top 20 domains cited by AI in Switzerland
Citation share (%) across 6,688 total citations analyzed.
Top 1-10
Top 11-20
COMPARISON
Each AI cites differently
The number of cited sources and response rates vary significantly between AI providers.
Average sources per response
Response rate
METHODOLOGY
How we collect this data
Prompt collection
We analyze 553 questions that users actually ask ChatGPT, Perplexity, and Google AI about Swiss topics.
Response scraping
Each prompt is submitted to multiple AI providers. We extract cited sources, recommended domains, and the position of each mention.
Analysis and ranking
Data is aggregated by vertical, domain, and provider to produce this quarterly report. Generic domains (Google, Reddit, Wikipedia) are excluded.