Free GMB Score Checker & Audit Tool
Analyze your Google Business Profile and get a score out of 100. See what's working, what needs improvement, and share your results.
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How to Audit Your Google Business Profile in 3 Steps
Enter Your Business
Type your business name or paste your Google Maps listing URL.
Automatic Analysis
Our tool analyzes 65+ local SEO criteria in under 30 seconds.
Get Your Recommendations
Receive a score out of 100 and prioritized actions to improve your visibility.
Who Is This Free GMB Audit Tool For?
Local Businesses
Restaurants, shops, salons wanting more local customers.
Marketing Agencies
Audit client listings and demonstrate your service value.
SEO Consultants
Quickly identify optimization opportunities for your prospects.
Home Services
Plumbers, electricians, contractors relying on local SEO.
7 GMB Mistakes Killing Your Local Visibility
Our tool detects these mistakes automatically. Here's what's hurting your Google Maps ranking:
Missing or low-quality photos
Listings with 10+ photos get 42% more direction requests.
NAP inconsistency (Name, Address, Phone)
Different info across the web confuses Google and hurts rankings.
Not responding to customer reviews
Responding to reviews shows you're active and builds trust.
Wrong category selection
Primary category determines which searches you appear for.
Description too short or no keywords
Use all 750 characters with your main keywords naturally.
Outdated business hours
Frustrated customers leave negative reviews when hours are wrong.
Listing not verified by Google
Without verification, your listing won't appear in local results. This is the critical first step.
Why Use Our Google Business Profile Audit Tool?
Complete Analysis
Over 25 criteria analyzed: photos, reviews, NAP, description, categories, hours, and behavioral signals for a complete GMB audit.
Instant Results
Get your optimization score in under 30 seconds. No waiting, no signup required.
Actionable Score
0-100 score with prioritized recommendations. Focus on "Quick Wins" for maximum impact.
100% Free
Completely free and unlimited GMB audit tool. Analyze as many Google listings as you want.
Our Tool vs. Manual GMB Audit
| Criteria | Our Free Tool | Manual Audit |
|---|---|---|
| Analysis time | <30 sec | 30-60 min |
| Cost | Free | $150-500 |
| Criteria checked | 65+ | 10-20 |
| Objective score | ✓ | ✗ |
| Prioritized recommendations | ✓ | ~ |
| Shareable report | ✓ | ✗ |
| No signup required | ✓ | N/A |
The 65 Criteria Analyzed in Our GMB Audit
Profile (35%)
- Google verification
- NAP (Name, Address, Phone)
- Primary/secondary categories
- Optimized description
- Business hours
- Photos (10+ recommended)
- Logo and cover
Reviews (25%)
- Total review count
- Average rating (4.0+ ideal)
- Recent reviews (30 days)
- Owner response rate
- Review sentiment
Website & SEO (20%)
- Website URL
- HTTPS security
- Mobile-friendly
- Loading speed
- LocalBusiness Schema
GMB Audit Frequently Asked Questions
Enter your business name in our free GMB score checker. In under 30 seconds, you get a 0-100 score that evaluates your Google Business Profile optimization across 25+ criteria: photos, reviews, NAP, description, and behavioral signals.
#1 GMB Audit Tool
Ready to Dominate Google Maps?
Join 2,800+ businesses that have already optimized their Google listing with our free tool.
✓ No signup • ✓ Instant results • ✓ 100% free