How to Audit Your Google Business Profile in 3 Steps
Enter Your Business
Type your business name or paste your Google Maps listing URL.
Automatic Analysis
Our tool checks the local SEO signals available from your public profile and website in under 30 seconds.
Get Your Recommendations
Receive a score out of 100 and prioritized actions to improve your visibility.
7 GMB Mistakes Killing Your Local Visibility
Our tool detects these mistakes automatically. Here's what's hurting your Google Maps ranking:
Missing or low-quality photos
Listings with 10+ photos get 42% more direction requests.
NAP inconsistency (Name, Address, Phone)
Different info across the web confuses Google and hurts rankings.
Not responding to customer reviews
Responding to reviews shows you're active and builds trust.
Wrong category selection
Primary category determines which searches you appear for.
Description too short or no keywords
Use all 750 characters with your main keywords naturally.
Outdated business hours
Frustrated customers leave negative reviews when hours are wrong.
Listing not verified by Google
Without verification, your listing won't appear in local results. This is the critical first step.
Our Tool vs. Manual GMB Audit
The signals analyzed in our GMB audit
Profile (35%)
- Google verification
- NAP (Name, Address, Phone)
- Primary/secondary categories
- Optimized description
- Business hours
- Photos (10+ recommended)
- Logo and cover
Reviews (25%)
- Total review count
- Average rating (4.0+ ideal)
- Recent reviews (30 days)
- Owner response rate
- Review sentiment
Website & SEO (20%)
- Website URL
- HTTPS security
- Mobile-friendly
- Loading speed
- LocalBusiness Schema
Who Is This Free GMB Audit Tool For?
Local Businesses
Restaurants, shops, salons wanting more local customers.
Marketing Agencies
Audit client listings and demonstrate your service value.
SEO Consultants
Quickly identify optimization opportunities for your prospects.
Home Services
Plumbers, electricians, contractors relying on local SEO.
Turn free audits into client-ready SEO execution.
Use the audit in sales calls, share the public report with prospects, then use RobotSpeed to create the content, posts and backlinks that move their visibility.
Prospect reports
Run an audit, share the public report, and show the exact local SEO gaps before a client signs.
Execution after the audit
RobotSpeed turns the findings into SEO content, Google Posts and backlink work instead of another spreadsheet.
Multi-client fit
The agency page explains the workflows available today for managing SEO automation across client sites.
Why Use Our Google Business Profile Audit Tool?
Complete Analysis
Photos, reviews, NAP, description, categories, hours, website and behavioral signals are checked for a practical GMB audit.
Instant Results
Get your optimization score in under 30 seconds. No waiting, no signup required.
Actionable Score
0-100 score with prioritized recommendations. Focus on "Quick Wins" for maximum impact.
100% Free
Completely free and unlimited GMB audit tool. Analyze as many Google listings as you want.