UTM Builder
Create perfectly tagged campaign URLs in seconds. Track every click from any traffic source with UTM parameters.
Quick Presets
Where the traffic comes from
Marketing medium or channel
Name of your campaign
Paid search keywords
Differentiate ads or A/B tests
Generate multiple UTM URLs at once. Format: URL, Source, Medium, Campaign (one per line)
How It Works
Enter your URL
Paste the destination URL you want to tag with UTM parameters for campaign tracking.
Fill in UTM parameters
Add source, medium, and campaign name. Use presets for common platforms or enter custom values.
Copy & track
Copy the generated URL or download its QR code. Use it in your campaigns and track results in Google Analytics.
Why Use UTM Parameters?
UTM parameters are tags added to your URLs that help analytics tools like Google Analytics identify where your traffic comes from. Without UTM tracking, all your marketing efforts look the same in reports — you can't tell which campaign, platform, or ad drove the results.
Consistent UTM tagging lets you measure ROI per channel, compare campaign performance, and make data-driven decisions. Whether you run Google Ads, email newsletters, or social media campaigns, UTM parameters give you the attribution data you need.