What does this tool measure?

Your brand's perception inside ChatGPT, Perplexity, and Google AI Overviews. We query each model, then score the responses across 7 reputation dimensions: general perception, innovation, identity, trust, social responsibility, quality, and governance.

How is this different from AI Visibility Score?

AI Visibility Score measures whether AI can find and crawl your site (technical). AI Reputation Report measures what AI actually says about your brand (perception). Different questions, different answers.

Is this tool really free?

Yes. No signup required. 10 free reports per hour per IP. For ongoing monitoring and alerts when your score drops, check out Robot Speed.

How accurate are the scores?

Scores are based on the actual text ChatGPT, Perplexity, and Google AI generate about your brand. The scoring uses MiniMax M2.7 as an LLM-as-judge with structured evaluation criteria. Results are most reliable for brands AI models already know well.

What if the AI doesn't know my brand?

That's actually the most actionable outcome. If AI models can't discuss your brand, you have a visibility gap and Robot Speed can help you build a presence that AI indexes and cites.

Free tool

What does ChatGPT actually think of your brand?

Paste your website. We ask ChatGPT, Perplexity, and Google AI what they say about you, and score the answer across 7 reputation dimensions.

How it works

Enter your brand

Provide the brand name and optionally a website. Add competitors for a side-by-side comparison.

We ask 3 AI models

ChatGPT, Perplexity, and Google AI Overviews discuss your brand across 7 reputation dimensions.

Get your report

Each dimension scored 0-100 with verbatim quotes, plus concrete actions to improve weak areas.

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