Swiss AEO Index

How AI
recommends
Switzerland

When a customer asks ChatGPT, Perplexity or Google AI for a recommendation, does your brand show up? We ask the real questions and measure who gets cited.

150k+
Data points analyzed
490+
Sites crawled by AI bots
389
Swiss questions analyzed
41
Brands and destinations tracked

Report

Swiss AEO Report

Full analysis: who AI recommends in each Swiss sector

Study

ChatGPT vs Perplexity vs Google AI

Which AI cites the most sources? Which one is the most reliable?

Data

AI Bot Activity in Switzerland

34,000+ AI bot visits: who crawls what, and how often

Methodology

How we measure

01

Real queries

We ask the same questions your customers ask to the 3 main AI platforms.

02

Geolocated scraping

Each query is run from Switzerland, in French, via Oxylabs.

03

Mention detection

We check whether your brand, domain or name appears in the response.

04

Visibility score

% of providers that mention you, weighted by position in the response.

210 questions analyzed

Swiss Tourism & Destinations

Ski resorts, attractions, experiences, spas, lakes and mountains.

Average visibility: 0%
Ski resorts→Attractions→Hiking trails→Spas→Lakes→French Switzerland→

74 questions analyzed

Health Insurance in Switzerland

Comparison of health funds by canton, by insurer, practical guides.

Average visibility: 0%
Best insurance→Geneva→Vaud→CSS vs Helsana→Deductibles→

67 questions analyzed

Swiss Watchmaking & Watches

Brands, models, budgets, comparisons between manufacturers.

Average visibility: 0%
Best brands→Rolex vs Omega→Affordable automatic→Under 500 CHF→

38 questions analyzed

Swiss Gastronomy

Starred restaurants, fondue, raclette, regional specialties.

Average visibility: 0%
Best restaurants→Michelin-starred→Best fondue→

41 brands and destinations

Who do AIs cite?

CSS
Insurer
Helsana
Insurer
Swica
Insurer
Assura
Insurer
Groupe Mutuel
Insurer
Château de Chillon
Attraction
Vaud
Jungfraujoch
Attraction
Oberland bernois
Chutes du Rhin
Attraction
Schaffhouse
Pilatus
Attraction
Lucerne
Lucerne
Destination
Lucerne
Lauterbrunnen
Destination
Oberland bernois
Montreux
Destination
Vaud

Why AI visibility is the new SEO

Your customer searched on Google
Now they ask ChatGPT
10 blue links, you were on page 1
AI only cites 2-3 sources. Are you in?
Classic SEO took 6 months to move
AI recommendations change every week

Is your site recommended by AI?

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