The SEO was working perfectly. It was the website that was breaking everything.
Sector: luxury jewelry (Paris, France) · Client anonymized.
« My website is years old, full of bugs, the homepage is empty. There's no point investing in SEO content while the site is in this state. »
277 pages indexed by Google. Impressions multiplied by 4.2 in 77 days. And most importantly: it was precisely by publishing content that we diagnosed EVERYTHING that was blocking, a diagnosis that would have cost THOUSANDS of euros in a traditional audit.
A house built on word of mouth. Always has been.
This Parisian jewelry house lived off its historic clientele, families who had been coming back for generations. The website existed, but nobody found it on Google. The only visitors were already typing the jeweler's name.
What the SEO produced vs. what the site broke
53 to 220 impressions/day in 2.5 months
Google is showing the site. Visitors are not clicking.
The ghost article: a single article ranks position 4 on Google with 842 impressions. Not one click. With a normal CTR (5-10%), this article alone should be generating 40 to 80 clicks per month.
No credit card · in 2 minutes
The audience: the right people
- •86% of traffic comes from France
- •70% from mobile, people in Paris looking for an engagement ring, getting an inherited watch repaired, buying a piece of jewelry on impulse
- •79 articles published in 2.5 months = 79 entry points on Google
The cost of inaction
Is your website working for you, or against you?
This jeweler discovered in 2.5 months that their WordPress was blocking thousands of euros in traffic. A traditional audit would have cost 3,000 to 5,000 €. Here, it happened on its own, for ~€108/month.
Start my free trial~€108/month, no commitment, compatible with WordPress and any CMS
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Case study based on real Google Search Console data. Client name and identity anonymized. Period: January 20, April 6, 2026. Case verifiable on request.
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