Real Google Search Console dataB2B / Building MaterialsSwitzerland

Top 3 on the #1 search term of his trade. His competitors didn't see it coming.

Sector: B2B natural stone (Switzerland) ยท Client anonymized.

Key result
ร—4,9
ROI vs Google Ads
490
Clicks in 4 months
ร—2.6
Monthly click growth
3.7
Position 'pierre naturelle suisse'
548
Ranked queries
ร—4.9
ROI vs Google Ads
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The doubt

ยซ I had my doubts at first. But now, there's nothing to say. Things are moving. Our site is paying for itself. Before, nothing was happening. For years, nothing. And now it's different. ยป

The reality

In this ultra-specialized market, no one invests in SEO content. While competitors rely on word of mouth and trade shows, this supplier is building a Google presence no one will be able to catch up to.

77 people asked for directions in a single month

In B2B natural stone, a single order can be worth thousands of francs.

Not just clicks, people asking for directions

GBP metric (March 2026)
Change
Direction requests
77
+75%
Website visits
55
+83%
Profile views
443
+28%

He's ranking. His competitors aren't moving.

pierre naturelle suisse
Imp:265
3.7 โœ“
fournisseur pierre naturelle
Imp:19
2.9 โœ“
grossiste pierre naturelle
Imp:10
3.2 โœ“
pierre naturelle france
Imp:2
1.0 โœ“
naturstein
Imp:71
3.1 โœ“
porphyre
Imp:249
8.4 โ†‘
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Every franc invested returned almost 5

Google Ads
Robot-Speed
Clicks
490
490
Total cost
CHF 1'960.โ€“
CHF 396.โ€“
Cost per click
CHF 4.โ€“
CHF 0.81
ROI
ยท
ร—4.9

And this figure is conservative: the site already had traffic before Search Console was set up.

The typical B2B audience

  • โ€ข83% Switzerland, the target market
  • โ€ข64% desktop, a B2B signature (architects, specifiers)
  • โ€ข7% France, 3% Italy, international reach
  • โ€ข174 published articles, massive topical authority

ยซ I had my doubts at first. But now, there's nothing to say. Things are moving. Our site is paying for itself. Before, nothing was happening. For years, nothing. And now it's different. ยป

Company director, client for 6 months

In your sector too, no one is doing SEO. That's precisely why now is the time to act.

The more he publishes, the wider the gap grows. And his competitors don't even see it coming.

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Case study based on real Google Search Console and Google Business Profile data. Period: November 2025 to March 2026. Case verifiable on request with client consent.

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B2B Natural Stone: Top 3 on Google + ROI ร—4,9 vs Ads, Case Study