5 real quote requests. CHF 10'080 in potential. CHF 0 in advertising.
Sector: sun shades, mosquito screens, pergolas (French-speaking Switzerland) · Client anonymized.
« I already have tens of thousands of francs in monthly expenses. Adding CHF 99 for blog articles, I'm not convinced that's going to bring me paying clients. »
In 5 months, 5 people found the site on Google, filled out a form, and requested a quote. Not clicks. Not impressions. Real people with a need, a location, and a budget.
The progression: from 0 to 63 clicks/month
March recorded 63 clicks and 2,200 impressions. The spike in mid-March coincides with when the articles began ranking.
The articles that bring in clients
The 5 concrete quotes, found on Google
Conservative estimates (-30% vs Swiss market prices). Names anonymised.
No credit card · in 2 minutes
The ratio that changes everything
Even if just one of these 5 requests converts, the entire year's investment is covered.
Results after 5 months
If CHF 99/month brings you a single quote at CHF 2'000, the math is straightforward.
This sun shade specialist invests less than the price of a business lunch per month. And receives requests from clients who find him directly on Google.
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From invisible to page 1 of Google in 6 months, without a single ad.
Top 3 on the key search term of his trade. His competitors didn't see it coming.
Position 1.7 on the #1 keyword. His competitors didn't see it coming.
Case study based on real Google Search Console data and contact form submissions. Client name and identity anonymised. Period: November 2025 to April 2026.
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