REPORT · 17 April 2026
How AI recommends Swiss businesses
Analysis of 5,503 citations across ChatGPT, Perplexity and Google AI
EXECUTIVE SUMMARY
Key findings
tripadvisor.fr dominates tourism with 4% citation share
fr.comparis.ch captures 8% citation share in insurance
320 sites cited in Swiss watchmaking
perplexity cites 10x more sources than chatgpt
tripadvisor.fr captures 2.8% global citation share, present in 3 verticals
Last updated: 17 April 2026
VERTICAL 1/4
Tourisme Suisse
VERTICAL 2/4
Assurance maladie
VERTICAL 3/4
Montres suisses
VERTICAL 4/4
Gastronomie suisse
GLOBAL RANKING
Top 20 domains cited by AI in Switzerland
Citation share (%) across 5,503 total citations analyzed.
COMPARISON
Each AI cites differently
The number of cited sources and response rates vary significantly between AI providers.
METHODOLOGY
How we collect this data
Prompt collection
We analyze 389 questions that users actually ask ChatGPT, Perplexity, and Google AI about Swiss topics.
Response scraping
Each prompt is submitted to multiple AI providers. We extract cited sources, recommended domains, and the position of each mention.
Analysis and ranking
Data is aggregated by vertical, domain, and provider to produce this quarterly report. Generic domains (Google, Reddit, Wikipedia) are excluded.