He was spending hundreds of francs on ads. Today, Google works for him for free.
Sector: professional photographer (greater Lausanne, Switzerland) Β· Client anonymized.
Β« Before: it was roughly CHF 1'000/month between Google Ads and Meta. The day I stopped the ads: 0 clients. Jimdo site with no blog, no SEO. Every client cost money. Β»
1'429 organic clicks in 7 months for CHF 0 in ads. Traffic growing every month. Position 4-5 on key queries. Ads budget declining steadily, he now owns his visibility.
No redesign. A blog on a subdomain.
The existing site (Jimdo) did not allow a blog to be integrated. Instead of rebuilding everything, a blog was created on a subdomain, connected to the main site, with SEO content published automatically. Compatible with any existing site, without breaking anything.
From dependent to sovereign
He controls the queries that matter
A single article generates 645 clicks
The article "Where to get a passport photo in Lausanne" became THE Google reference for that query.
No credit card Β· in 2 minutes
The calculation that changes everything
The photographer is progressively reducing his Ads spend as organic traffic takes over. Each month, the free share grows.
Are you also paying to be found on Google?
This photographer was spending hundreds of francs per month. Today, clients find him on their own, and he reduces his ad spend month after month.
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From invisible to page 1 of Google in 6 months, without a single ad.
Top 3 on the key search term of his trade. His competitors didn't see it coming.
Position 1.7 on the #1 keyword. His competitors didn't see it coming.
Case study based on real Google Search Console data. Client name and identity anonymised. Period: September 2025 to April 2026.
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