What Google position did this haulier reach on its main keyword?

Position 1.7 on "transport routier rapide suisse" (402 impressions). In 4 months, he also reached position 4.2 on "sous-traitance transport Suisse" and 5.5 on "location camion remorque 3.5t". Queries are in French as the client serves French-speaking Switzerland.

How quickly did the first results appear?

From month 1 (December 2025), impressions tripled. By month 4 (March 2026), they had increased ×10, with 158 impressions per day and 105 monthly clicks.

How many keywords did this haulier rank for in 4 months?

606 keywords ranked in 4 months, including several high-value commercial queries where competitors have no presence.

What is the ROI compared to Google Ads for this road freight company?

4× cheaper: 311 clicks for CHF 396 (4 × CHF 99) with Robot-Speed, versus CHF 1,555 in Google Ads for the same volume. And unlike Ads, articles remain live after payment stops.

Which industry sector does this case study cover?

Road freight and logistics in Switzerland. The ranked queries cover subcontracting, vehicle rental, and cross-border France-Switzerland transport.

Real Google Search Console dataTransport / LogisticsSwitzerland

Position 1.7 on the #1 keyword in his industry. His competitors didn't see it coming.

Sector: road freight (Switzerland) · Client anonymized.

Results from month 1

606

keywords ranked in 4 months

StartBefore (Jul./Nov. 2025) : 12 to 19

→

TodayMonth 4 (Mar. 2026) : 158 (x10), 105 clicks

606

Keywords ranked

1.7

Position 'transport routier rapide suisse'

0.9 -> 2.5 (x3)

Clicks / day

15 -> 158 (x10)

Impressions / day

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Results from month 1

Before (Jul./Nov. 2025) : 12 to 19 → Month 4 (Mar. 2026) : 158 (x10), 105 clicks

He dominates queries where he didn't even exist before

Query

Impressions

Position

transport routier rapide suisse

Imp:402

1.7 ✓

sous-traitance transport Suisse

Imp:48

4.2 ✓

location camion remorque 3.5t

Imp:142

5.5 ✓

transport routier France-Suisse

Imp:625

8.4 ✓

transport certifié ADR suisse

Imp:100

10.2 ↑

transport routier suisse

Imp:620

21.0 ↑

transporteur suisse

Imp:503

32.0 ↑

The proof, straight from Google Search Console

Raw, anonymized Google Search Console capture from the client.

Google Search Console for a B2B freight company: impressions and clicks — Google Search Console — B2B freight.

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4x cheaper than Google Ads

Google Ads

Robot-Speed

Clicks

311

Total cost

CHF 1'555.–

CHF 396.–

Cost per click

CHF 5.–

CHF 1.27

And with Ads, the day you stop: 0 clicks. Articles stay forever.

« People call me and say: we found you on Google. That never used to happen. »

Company director, client for 4 months

Your competitors aren't doing SEO. Now is the time to take every position.

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Case study based on real Google Search Console data. Period: February 2025 to March 2026.

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