Real Google Search Console dataProfessional PhotographerLausanne, Switzerland

He was spending hundreds of francs on ads. Today, Google works for him for free.

Sector: professional photographer (greater Lausanne, Switzerland) Β· Client anonymized.

Key result
1'429
organic clicks (CHF 0 in ads)
1'429
Organic clicks
63'095
Impressions
91%
Swiss traffic
61%
Mobile traffic
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The doubt

Β« Before: it was roughly CHF 1'000/month between Google Ads and Meta. The day I stopped the ads: 0 clients. Jimdo site with no blog, no SEO. Every client cost money. Β»

The reality

1'429 organic clicks in 7 months for CHF 0 in ads. Traffic growing every month. Position 4-5 on key queries. Ads budget declining steadily, he now owns his visibility.

No redesign. A blog on a subdomain.

The existing site (Jimdo) did not allow a blog to be integrated. Instead of rebuilding everything, a blog was created on a subdomain, connected to the main site, with SEO content published automatically. Compatible with any existing site, without breaking anything.

From dependent to sovereign

Before: ad dependency
After: organic acquisition
Monthly spend
~CHF 1'000/month (Ads + Meta)
CHF 99/month (SEO)
If you stop
0 clients
Traffic keeps growing
Website
Jimdo with no blog or SEO
Blog on subdomain, compatible with any CMS
Google position
Non-existent
Position 4-5 on key queries
Business model
Every client costs money
Every article earns 24/7

He controls the queries that matter

photomaton lausanne
Clk:104
Imp:1'470
4.9 βœ“
photo passeport lausanne
Clk:77
Imp:492
4.3 βœ“
photomaton lausanne gare
Clk:5
Imp:93
2.3 βœ“
photo d'identitΓ© lausanne
Clk:5
Imp:57
4.7 βœ“
photo passeport
Clk:6
Imp:586
9.4 ↑
lieu mariage suisse romande
Clk:3
Imp:342
9.3 ↑

A single article generates 645 clicks

The article "Where to get a passport photo in Lausanne" became THE Google reference for that query.

Where to get a passport photo in Lausanne
Clk:645
Imp:13'019
The 7 most beautiful spots for a photo shoot in Vaud
Clk:112
Imp:2'765
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The calculation that changes everything

Google Ads
Robot-Speed
Monthly spend
~CHF 1'000.–
CHF 99.–
Value of clicks received (7 months)
Β·
CHF 2'858.–
Total investment (7 months)
~CHF 7'000.–
CHF 693.–

The photographer is progressively reducing his Ads spend as organic traffic takes over. Each month, the free share grows.

Are you also paying to be found on Google?

This photographer was spending hundreds of francs per month. Today, clients find him on their own, and he reduces his ad spend month after month.

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Case study based on real Google Search Console data. Client name and identity anonymised. Period: September 2025 to April 2026.

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Photographer Lausanne: 1'429 Google Clicks Without Ads, Robot-Speed Case Study